Disney partners with Philips to work on clinical project

Royal Philips, a global leader in health technology, and The Walt Disney Company EMEA announced they are teaming up to test the effects of custom-made animation , including specially-made Disney stories, within Philips Ambient Experience, a solution that integrates architecture, design and enabling technologies, such as dynamic lighting, video projections and sound, to allow patients and staff to personalize their environment to create a relaxing atmosphere. Philips’  clinical research project will commence this summer in six hospitals across Europe and the results of the pilot project will be completed later this year.  It is the first time Disney has collaborated as part of a clinical research project of this kind.

Disney partners with Philips to work on clinical project
Philips will investigate how Philips Ambient Experience – using a series of animated stories, including some of Disney’s most beloved characters – can improve the patient and clinician experience during pediatric MRI procedures. Philips Ambient Experience will render six pieces of original, stylized Disney animation – created specially by Disney animators for use in hospitals with clinical guidance from Philips – intended to reduce fear and anxiety often felt by a child in the MRI process. The Disney animation features characters like Mickey Mouse, Ariel, Marvel’s Avengers, Star Wars’ Yoda and others, coming together in a diagnostic setting for the first time. The goal of the research pilot is to help alleviate children’s anxiety, create bonds and improve the staff’s ability to carry out their tasks in MRI scanning rooms across six leading European hospitals.

Medical exams like MRI scans can be challenging for many patients, especially children, who are anxious or claustrophobic. Philips Ambient Experience – with 2,000 installations worldwide – helps manage these challenges by creating an engaging, multi-sensorial imaging environment that is welcoming and relaxing. Patients can personalize the room’s lighting, video, and sound by selecting a theme of their choice. This gives them a feeling of empowerment and control over the procedure and provides a positive focus on the ambient theme. 

Ambient Experience Patient In-bore Connect helps them relax, follow directions, and minimize motion once they are in the scanner using video content aligned with the MRI procedure to provide information and guidance to the patient during scanning as well as information about scan duration. This becomes increasingly important for younger pediatric patients undergoing MR scans who need to remain still to help reduce the need for repeat scans. Philips Ambient Experience is proven to help improve efficiency with higher patient throughput and predictability, significantly reducing the need for retakes and rescans.

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